Search engine optimisation toolkit
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OJM Insight March 2, 2018

Search engine optimisation toolkit

It seems everyone’s an expert when it comes to search engine optimisation.

While expert knowledge and practical experience count for a lot – there’s loads of powerful tools available that, when used appropriately, can help propel your site to the top of Google’s search engine results page.

Here’s some of our favourites…

Google Analytics – One of the best available web analytics packages – yours, for free.

Google Webmaster Tools – See your web health and search engine optimisation the way Google see it. Google’s tools offer ranking-related data and insights into how your website appears to users.

Google Keyword Research Tool – Part of Google’s AdWords package, this keyword tool helps you find potential keywords to optimise for alongside a host of metrics including search volume estimates. – A free tool built on the Google Analytics API. Enter basic domain details and you’ll receive a simple and free report on the effectiveness of your search engine optimisation endeavours.

Microsoft SEO Toolkit – While Microsoft’s toolkit is a little fiddly to install, it’s worth the effort.

Hubspot’s Marketing Grader – Fairly new to the scene, this tool analyses a range of aspects of your website including SEO, social media and likely impact on sales.

Ubersuggest – Generate long-tail keyword suggestions with Ubersuggest which mines data from Google Suggest.